Privacy & Policy

PRIVACY POLICY

ABC AUSTRIAN BUSINESS COMPANY LIMITED (Latincolors)

Last updated: February 28, 2026

1. Who We Are

This Privacy Policy explains how we collect, use, disclose and protect your personal data when you use our website and services.

  • Company name: ABC AUSTRIAN BUSINESS COMPANY LIMITED (trading as “Latincolors”)
  • Company number: 10894419
  • Registered office address: 99a High Road, Beeston, Nottingham, England, NG9 2LH
  • Website: latincolors.com and related subdomains (including salsa8.latincolors.com)
  • Email: office@aubuco.com

For the purposes of the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws, ABC AUSTRIAN BUSINESS COMPANY LIMITED is the data controller for personal data processed in connection with our services.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. What We Do

Latincolors provides online salsa dance lessons and rhythm training, including the “SALSA 8 LESSONS” program and related digital content such as multi-camera video tutorials, printable dance steps, progress tracking, salsa music playlists, and rhythm instructor certification in collaboration with partner schools in Cali, Colombia.

We use third-party providers — including Stripe and PayPal for payment processing — to operate our service and to process payments for course registrations and other offers.

3. Personal Data We Collect

3.1 Data You Provide Directly

When you register for an account or join our courses (e.g., via “JOIN NOW!” or registration forms), we may collect:

  • First and last name
  • Email address
  • Password (stored in hashed/encrypted form — we never see your plain-text password)
  • Country/region and other profile details you choose to provide

When you purchase lessons, subscriptions, or digital products, we may collect:

  • Billing name
  • Billing address
  • Country of residence
  • VAT or tax information where required by law

When you use our Contact or Contact Us forms, we collect:

  • Name
  • Email address
  • The content of your message and any additional information you choose to provide

When you communicate with us via email or social media, we may collect:

  • Your name or username/handle
  • The content of your communication and any information you provide

3.2 Payment Information (Stripe & PayPal)

We use Stripe and PayPal as our payment processors.

  • When you make a purchase, your credit or debit card details (card number, CVC, expiry date) or PayPal account credentials are collected directly by Stripe or PayPal — not by us.
  • We do not store your full card details or PayPal login credentials on our servers.
  • We may receive from Stripe or PayPal and store:
    • A payment token or customer reference ID
    • The last 4 digits of your card and card brand (for Stripe payments)
    • Your billing name and address
    • Transaction details (amount, currency, date, status, product purchased)

Both Stripe and PayPal process your payment data in accordance with their own privacy policies and high security standards, including PCI-DSS compliance.

For more information, please see:

  • Stripe’s Privacy Policy: stripe.com/privacy
  • PayPal’s Privacy Statement: paypal.com/webapps/mpp/ua/privacy-full

3.3 Automatically Collected Data

When you visit latincolors.com and related pages, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring and exit pages
  • Date and time of visits
  • Pages viewed and links clicked
  • Approximate location based on IP address

This data may be collected through server logs, analytics tools, cookies and similar technologies.

3.4 Course & Platform Usage Data

When you access our course environment (e.g., “SALSA 8 LESSONS” and other tutorials), we may collect:

  • Courses and lessons you enrol in
  • Your progress and lesson completion records
  • Video views and time spent on lessons
  • Your profile page information and any user-generated content you choose to share
  • Feedback, comments, or messages you submit within the platform

4. How We Use Your Personal Data

We process your personal data for the following purposes and legal bases:

1. To provide and operate the Service

  • Creating and managing your account
  • Delivering online lessons, tutorials and digital content
  • Tracking your progress and managing certifications
  • Legal basis: Performance of a contract

2. To process payments and manage orders

  • Processing payments via Stripe and PayPal
  • Providing invoices, receipts and purchase confirmations
  • Handling refunds (including money-back guarantees where applicable)
  • Legal basis: Performance of a contract; legal obligations (e.g., accounting and tax)

3. To communicate with you

  • Responding to your requests via contact forms, email or social media
  • Sending important service-related notifications (e.g., changes to courses, security alerts, updates to our policies)
  • Legal basis: Performance of a contract; legitimate interests

4. To improve and personalise our Service

  • Analysing how users interact with our website and content
  • Improving site performance, usability and course design
  • Legal basis: Legitimate interests

5. For marketing (with consent where required)

  • Sending newsletters, special offers and updates about new courses (e.g., Samba, Bachata, Merengue coming soon)
  • You may opt out at any time by following the unsubscribe link in any marketing email or by contacting us at office@aubuco.com
  • Legal basis: Consent (or legitimate interests where permitted by law)

6. To comply with legal obligations and protect our rights

  • Keeping records for tax and regulatory compliance
  • Handling disputes and legal claims
  • Protecting our rights, property and users
  • Legal basis: Legal obligations; legitimate interests

5. Cookies and Similar Technologies

We may use cookies and similar tracking technologies to:

  • Keep you logged in and maintain your session on the course platform
  • Remember your preferences and settings
  • Analyse traffic and usage patterns
  • Support marketing and performance optimisation

Where required by law, we will obtain your consent for non-essential cookies via a cookie banner or settings tool on our website.

You can change your browser settings to refuse or delete cookies at any time. Please note that disabling essential cookies may affect certain functionalities on the website and course platform.

6. How We Share Your Data

We do not sell your personal data to third parties. We may share personal data with:

1. Service providers / data processors

  • Payment processors: Stripe and PayPal
  • Website hosting and infrastructure providers
  • Analytics and performance tools
  • Email and communication platforms
    All such providers process data on our behalf under strict contractual and legal obligations.

2. Professional advisers

  • Lawyers, accountants, consultants and other professional service providers, where necessary for our business operations.

3. Public authorities and law enforcement

  • When required by law or where necessary to protect our rights or the safety of others.

4. Business transfers

  • In connection with a merger, acquisition, reorganisation or sale of assets, your data may be transferred subject to appropriate protections and notice to you.

7. International Data Transfers

Our registered office is in England. Some of our service providers (including Stripe and PayPal) may process data in countries outside the United Kingdom or the European Economic Area (EEA).

Where we transfer personal data outside the UK or EEA, we ensure that appropriate safeguards are in place, such as:

  • Adequacy decisions by the UK Secretary of State or the European Commission, or
  • Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms approved under applicable law.

8. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy, including:

  • Account and course data: For as long as your account is active and for a reasonable period afterwards (e.g., to allow reactivation or handle support queries), unless you request deletion.
  • Payment and billing records: For the period required by applicable tax and accounting laws — typically up to 7 years in the UK.
  • Marketing data: Until you withdraw your consent or object to processing.

After the applicable retention period, we will securely delete or anonymise your personal data.

9. Your Rights

Depending on your location (UK, EEA, or elsewhere), you may have some or all of the following rights regarding your personal data:

  • Right of access — to obtain a copy of the personal data we hold about you.
  • Right to rectification — to request correction of inaccurate or incomplete data.
  • Right to erasure — to request deletion of your data in certain circumstances (“right to be forgotten”).
  • Right to restriction of processing — to request that we limit how we process your data in certain circumstances.
  • Right to data portability — to receive your data in a structured, commonly used and machine-readable format.
  • Right to object — to object to processing based on our legitimate interests or for direct marketing purposes.
  • Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at office@aubuco.com. We may request information to verify your identity before responding.

You also have the right to lodge a complaint with a supervisory authority:

  • In the UK: The Information Commissioner’s Office (ICO) — ico.org.uk
  • In Austria or the EU: Your national data protection supervisory authority.

10. Security

We take appropriate technical and organisational measures to protect your personal data, including:

  • HTTPS encryption across our website and course platform
  • Secure password storage (hashed and salted — we never store plain-text passwords)
  • Restricted access controls for personal data
  • Use of PCI-DSS compliant payment processors (Stripe and PayPal)

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and encourage you to use a strong, unique password for your account.

11. Children’s Privacy

Our Service is not directed to children under the age of 16 (or the relevant minimum age of digital consent in your jurisdiction). We do not knowingly collect personal data from children under this age.

If you believe that a child has provided personal data to us without appropriate parental or guardian consent, please contact us at office@aubuco.com and we will take steps to delete such data where required.

12. Third-Party Websites

Our website may contain links to third-party websites, including dance institutions, YouTube, Facebook, Instagram, X (Twitter), and others. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Where changes are significant, we may also notify you by email or through a notice on our website.

Your continued use of the Service after changes become effective constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact:

ABC AUSTRIAN BUSINESS COMPANY LIMITED (Latincolors)
99a High Road, Beeston, Nottingham, England, NG9 2LH
Email: office@aubuco.com
Website: latincolors.com

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